Danish designer Martin Klein has created a new line of packaging for the popular ice cream brand Premier Is. The new packaging focuses on creating emphasis on the ice cream bars' flavor and aesthetic through minimalistic design, color and white spacing.
Premier Is is a Danish ice cream brand known for using wholesome ingredients to create amazing flavor and richly colored ice cream hues. Klein's designs beautifully reflect this with brand new ice cream bar boxes. The boxes are slim and rectangular and features a color scheme inspired by the particular flavor. For example, a citrus-based green popsicle with a dark chocolate tip comes in a box that is half light green and half white. As the packaging colors reflect the flavors, the design also is clean and minimalist with little text. This leaves room for the graphics to showcase the product and entice the viewer.
Colorful Ice Cream Rebranding
The Premier Is Packaging Focuses on Enhancing Flavor Through Color
Trend Themes
1. Minimalistic Packaging Design - Creating emphasis on product flavor and aesthetic through clean and minimalist packaging design.
2. Color-inspired Packaging - Using packaging colors that reflect the flavors of the ice cream bars to enhance the consumer experience.
3. Wholesome Ingredients in Ice Cream - Using wholesome ingredients to create amazing flavor and richly colored ice cream hues.
Industry Implications
1. Food Packaging - Opportunity for innovative packaging techniques in the food industry, focusing on enhancing product appeal and customer experience through design.
2. Frozen Desserts - Disruptive innovation opportunities in the frozen desserts industry by exploring unique flavor combinations and appealing packaging designs.
3. Graphic Design - The use of minimalistic packaging design in the ice cream industry opens up opportunities for graphic designers to create visually appealing and enticing product packaging.