Premier Inn is gearing up to release a brand new pillow across its 800 hotels and to make the most of its existing soft furnishings, the hotel chain is introducing a Pillow Fight Club. 300,000 leftover pillows will be used to create Pillow Fight Clubs in cities across the UK—or people of all ages can start their own with as little as two players, two opponents and a referee. Premier Inn has outlined that a leg shot is worth one point and a head shot is worth five, all of which can be racked up in the course of an intense, five-minute pillow fight.
To introduce its nostalgic Pillow Fight Club and events to the public, Premier Inn created a moody shot-for-shot remake of Fight Club that features a young Tyler Durden.
Branded Pillow Fight Events
Premier Inn's Pillow Fight Club Helps to Recycle Soft Furnishings
Trend Themes
1. Sustainable Pillow Recycling - There is an opportunity for companies to develop innovative recycling methods for soft furnishings, such as creating pillow fight clubs using leftover pillows.
2. Nostalgic Marketing Campaigns - Brands can tap into nostalgia by creating marketing campaigns that reference popular movies, like Premier Inn's remake of Fight Club to promote their pillow fight events.
3. Interactive Experiences - The concept of pillow fight clubs offers an opportunity for businesses to create interactive experiences where people can engage in fun and competitive activities.
Industry Implications
1. Hospitality - Hotels and hospitality chains can explore initiatives like pillow fight clubs to engage guests and provide unique experiences.
2. Event Planning - Event planning companies can incorporate pillow fight clubs as a fun and entertaining activity for various events, such as team building or parties.
3. Sustainable Living - The idea of recycling soft furnishings through pillow fight clubs aligns with the sustainable living industry, providing opportunities for eco-friendly businesses.