Princess by Renee is a new pre-teen makeup brand that recognizes that pre-teens don't approach makeup in the same way that adults do. While adults are primarily concerned about looking pretty, kids want to play, express themselves and explore their creativity—and at this innocent time in their lives and in the age of social media, kids (especially teens and pre-teens) should be free to express themselves without internalizing beauty standards.
This product collection features nourishing ingredients and washable formulas to support young beauty lovers who may be experiencing breakouts. In the collection of makeup for pre-teens, there are all-in-one products like the Unicorn Makeup Kit, which includes two matte and four shimmer eyeshadows, plus lip butter and cheek tint. Free from parabens and harsh chemicals, these products beautify and support the skin with avocado butter and olive oil.
Pre-Teen Makeup Brands
Princess by Renee Encourages Creativity & Self-Expression
Trend Themes
1. Kid-friendly Cosmetics - Creating cosmetics specifically designed for pre-teens that emphasize self-expression and creativity, while ensuring formula standards are met with an opportunity to innovate with non-traditional ingredients.
2. Nourishing Makeup Products - Formulating makeup that has nourishing properties in response to gaps in the market for safer, gentler, and more natural pre-teen makeup, which presents an opportunity to disrupt and innovate in the cosmetics industry.
3. Social Media as a Driving Force - Leveraging the power of social media and global access to promote products that encourage self-expression and diversity among pre-teens, offering a new angle on how marketers can use social media to serve pre-teens and disrupt the beauty standards industry.
Industry Implications
1. Cosmetics Industry - This industry can harness the opportunity to create innovative products and capture a new market by providing safer, more organic cosmetics that appeal to a pre-teen audience’s needs.
2. Marketing Industry - There is an opportunity here for marketers to shift their focus to product lines and advertising that offer self-expression and creativity instead of perpetuating beauty standards.
3. Television & Social Media Industry - There is a disruption on the horizon for TV and social media geared toward pre-teens, with the opportunity to feature more diverse images that promote self-expression versus a traditional lens of beauty standards.