Prada is putting design in the hands of the consumers with these PradaPrivate Sunglasses. Allowing customers to customize the arrangement of the letters on the featured shades, Prada is giving a new experience to fans of the brand.
Simply remove the arms from the PradaPrivate Sunglasses and slot in any four letters of a word that you'd like. The PradaPrivate Sunglasses don't exactly break any new ground here, but it is nice to see a fashion label, especially one as luxurious and steeped in tradition as Prada, open itself up to its customers.
Luxe Customizable Eyewear
These PradaPrivate Sunglasses Let You Play Fashion Designer for a Day
Trend Themes
1. Customizable Eyewear - Disruptive innovation opportunity: Develop a platform that allows customers to completely personalize their eyewear design, from shape to color.
2. Consumer-driven Design - Disruptive innovation opportunity: Create a brand that empowers consumers to co-create their fashion items, giving them a sense of ownership and individuality.
3. Luxury Brand Transparency - Disruptive innovation opportunity: Implement transparency initiatives that allow luxury brands to engage with customers, foster brand loyalty, and provide unique experiences.
Industry Implications
1. Eyewear Industry - Disruptive innovation opportunity: Integrate advanced 3D printing technology to offer on-demand, customizable eyewear solutions.
2. Fashion Industry - Disruptive innovation opportunity: Leverage technology to enable customers to design and customize their own fashion products, combining style and personal expression.
3. Luxury Goods Industry - Disruptive innovation opportunity: Embrace customer involvement and customization to enhance the luxury purchasing experience and maximize brand value.