'Power Toothpaste' is a specialty toothpaste that helps consumers absorb caffeine faster than drinking a cup of coffee. For some people, walking up is the worst part of the day. This toothpaste helps consumers get their day going as soon as they wake up by giving then an instant caffeine kick.
Power Toothpaste is specially designed for those who want to eliminate morning grogginess. While a cup of coffee can take up to 45 minutes to be fully absorbed in an individual's system, Power Toothpaste begins working immediately. The toothpaste only contains enough caffeine to deliver a slight buzz, meaning consumers won't crash after using the product. The toothpaste not only helps consumers feel more focused and alert, but it also fights plaque and tartar buildup at the same time.
Although Power Toothpaste is not yet available for sale, the company plans to launch a crowdfunding campaign on Indiegogo later this year.
Energizing Caffeinated Toothpastes
'Power Toothpaste' Helps Consumers Absorb Caffeine Faster
Trend Themes
1. Caffeine Infused Products - Creating consumer goods infused with caffeine offers a disruptive innovation opportunity to provide quick energy boosts in unconventional ways.
2. Instant Absorption Technology - Developing products with technologies that allow for rapid absorption of active ingredients presents a disruptive innovation opportunity to enhance the efficacy and convenience of consumer goods.
3. Functional Personal Care - Expanding the functionality of personal care products to provide additional benefits, such as energy boosts, presents a disruptive innovation opportunity to meet the evolving needs of consumers.
Industry Implications
1. Personal Care - The personal care industry has an opportunity to explore and capitalize on the demand for functional products that go beyond traditional skincare and hygiene routines.
2. Beverage - The beverage industry can leverage the trend of caffeine-infused products by exploring new avenues for delivering energy boosts to consumers outside of traditional drink formats.
3. Health and Wellness - The health and wellness industry can tap into the demand for instant energy boosts by developing innovative products that provide functional benefits while promoting overall well-being.