The Fancy Feast® Savoury Cravings™ Power of the Purr Playlist is an immersive new project by the pet food brand.
After the pandemic, studies showed that a large number of Canadians were dealing with mental health and work-life balance issues, alongside higher anxiety and depression levels. During these tough times, many Canadians also found comfort in feline companions, specifically by listening to their cats' purrs, which have been scientifically proven to reduce stress and lower blood pressure.
Recognizing the healing power of cat companions, Fancy Feast collaborated with producer Nineteen85, known for his Grammy-winning work with Drake, to create the Power of the Purr playlist. The playlist combines soothing tracks with real cat purrs, offering a unique soundtrack for cat owners and their feline friends. The playlist is currently available on YouTube and will soon be accessible on major streaming platforms, fostering human-cat connection and providing a source of comfort in the process.
Pet Brand Playlists
Nineteen85 Produced Fancy Feast's Savoury Cravings™ Power of the Purr Playlist
Trend Themes
1. Mental Health Support - Creating immersive and therapeutic experiences, such as the Power of the Purr playlist, to alleviate mental health and work-life balance issues.
2. Animal-assisted Therapy - Harnessing the healing power of pets, like cats, to reduce stress and promote emotional well-being.
3. Collaborative Brand Partnerships - Teaming up with well-known producers, like Nineteen85, to create unique and engaging experiences that resonate with consumers.
Industry Implications
1. Pet Food - Incorporating technology and entertainment into pet food products to strengthen the human-animal bond and provide added value to pet owners.
2. Music Streaming - Curating playlists that integrate sounds of animals for a new and immersive listening experience.
3. Wellness and Therapy - Developing innovative therapies and products that leverage the therapeutic benefits of pets for mental health and emotional well-being.