The clean and vegan Power Move Soft Matte Lipstick by BITE Beauty is a new hydrating matte formula that provides nourishment with cocoa butter and rich color payoff in a range of nude, red and berry shades. The hydrating matte formula has been in the works for years and this new clean lipstick product is packed with skin-caring superfood ingredients. Alongside cocoa butter, the formula shares the benefits of tapioca pearls and fatty acid waxes for a perfect "velvety matte finish and soft blurring effect." Thanks to the use of these alternative waxes and other ingredients, the formula is free from lanolin, carmine and beeswax.
The fade- and feather-resistant Power Move Soft Matte Lipstick can be found in rich shades like Mulberry and Cayenne.
Hydrating Matte Lipsticks
BITE Beauty's Power Move Soft Matte Lipstick Nourishes with Cocoa Butter
Trend Themes
1. Clean Beauty Formulations - There is an opportunity for companies to focus on clean and vegan formulations with skin-caring superfood ingredients for matte lipsticks.
2. Hydrating Matte Lip Products - The trend towards hydrating matte lip products continues, with consumers looking for both nourishment and long-lasting color payoff.
3. Alternative Wax Formulations - The use of alternative waxes in the formula presents an opportunity for companies to innovate and offer vegan and cruelty-free options for matte lipstick formulations.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can continue to innovate with new formulations and ingredients to create more sustainable and clean products for consumers.
2. Vegan and Cruelty-free Products - The trend towards vegan and cruelty-free products presents an opportunity for companies to focus on creating products that are more ethical and sustainable for consumers.
3. Natural Ingredients - There is an opportunity for companies to utilize natural ingredients to create more effective and nourishing makeup products for consumers who are moving towards more natural and sustainable ingredients.