Instant Craft Beers

'To Øl' Developed a Powdered Alcohol Beer for Consumption Anywhere

Powdered alcohol has been a controversial invention, particularly for the ease in which water can be turned into rum, vodka or a flavored cocktail. Now, TO Øl, a self-described Danish "gypsy brewery" has developed an instant craft-beer powder of its own, stating: "We have for while been wanting to provide quality beers in situations which normally doesn’t encourages it due to the natural physics of beer."

The powder-making process takes inspiration from freeze-dried goods, such as fruit and coffee. For the creation of its unique product, TO Øl teamed up with a German food processing company to freeze dry four beer types: a fruity IPA, a hoppy IPA, a dry pilsner and what it calls a "deep beer brewed with coffee."

The instant beer powder is meant to be combined with an original alcohol and sparkling water to create an easy-to-make drink that can be enjoyed in a variety of different settings. Currently, there are no plans to release the powder to the public.
Trend Themes
1. Powdered-alcohol Innovations - The development of instant craft beer powder opens up a new wave of powdered-alcohol innovation encouraging new products opportunities.
2. Alternative Beverage Formats - Creating instant craft beer powder is an alternative and innovative beverage format, which could inspire other brewers to explore non-traditional formats.
3. Convenience-oriented Products - Instant craft beers help create convenient products for drinking on the go, opening up opportunities for new convenience-oriented products.
Industry Implications
1. Alcohol Manufacturing - Instant craft beer powder is a disruptive innovation opportunity for alcohol manufacturers looking for alternative formats and products.
2. Food and Beverage Processing - The partnership to create instant craft beer powder was with a German food processing company, disrupting the industry by creating new products.
3. Travel and Hospitality - Instant craft beer powder appeals to those interested in enjoying high-quality beer in travel or social scenarios that lack the traditional means to serve beer, opening opportunities for innovation in travel, tourism, and events.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE & IMAGES