The Bawdy Wash is a powder-to-foam cleanser that sets itself apart from traditional liquid body washes with formulas that are mostly water. Instead of being comprised of 70 to 90% water, this water-activated product takes the form of a powder that's easy to use and safe for marine life. According to the brand, "one bottle of the product replaces five bottles of traditional liquid body soap," which helps to minimize its footprint.
The sustainable, nourishing and non-toxic formula is made with ingredients like seaweed and kaolin clay, plus invigorating florals for a richly sensory shower experience.
As a product that's unlike traditional body washes, this one has a shaker top that makes it easy to dispense a handful of the powder in the shower to create a foaming lather.
Powdered Body Washes
The Bawdy Wash is a Water-Activated Powder-to-Foam Cleanser
Trend Themes
1. Water-activated Personal Care - A trend towards powdered, water-activated personal care products is disrupting traditional liquid-based formulations for a more eco-friendly approach.
2. Multi-functional Personal Care - A trend towards highly concentrated formulations, such as The Bawdy Wash, that offer multiple benefits and replace the need for multiple products is disrupting the traditional personal care market.
3. Sensory Shower Experiences - A trend towards incorporating invigorating florals and sensorial experiences into personal care products, such as The Bawdy Wash, is disrupting the traditional fragrance-free personal care market.
Industry Implications
1. Personal Care - Powdered and water-activated personal care products are disrupting the traditional liquid-based market, offering eco-friendly solutions with concentrated, multi-functional formulations.
2. Eco-friendly Consumer Goods - A trend towards water-activated personal care products is disrupting traditional formulations in the consumer goods market, offering more eco-friendly alternatives with minimal environmental impact.
3. Sensory Branding - A trend towards incorporating invigorating florals and sensorial experiences into personal care products is disrupting traditional fragrance-free personal care branding, offering unique sensory experiences for consumers.