The 2015 Pour Master Competition hosted by Grey Goose Vodka celebrated the art of carbonated alcoholic cocktails. The competition showcased unique recipes created by bartenders from different cities across Canada. Each vodka-based beverage was infused with some form of carbonation. All of the competitors were able capture the essence of elevated soda cocktails while adding their personal styles.
Trend Hunter was able to catch up with the Grey Goose North American Ambassador Julien LaFond who hosted the 2015 summer soiree that took place in Toronto. LaFond expressed his excitement for this year’s theme of carbonation and revealed the importance of Grey Goose Vodka being a "trend-setter" rather than following traditional themes.
After experiencing the elegant summer soiree, it is evident the Grey Goose Vodka is a brand committed to creating and distributing only the best tasting vodka to its consumers. Carbonation is an exciting way to add a bubbly twist to a classic vodka beverage and it will be interesting to see the themes for future Grey Goose Vodka, Pour Master Competitions.
Carbonated Cocktail Contests
The Grey Goose Vodka Pour Masters Competition Featured Fizzy Drinks
Trend Themes
1. Carbonated Alcoholic Cocktails - Innovative bartenders are experimenting with carbonation to create unique and exciting vodka-based beverages.
2. Elevated Soda Cocktails - Mixologists are taking traditional soda cocktails to the next level by infusing them with carbonation and adding a personalized touch.
3. Trend-setting Vodka Brands - Vodka brands like Grey Goose are embracing carbonation as a way to stay ahead of traditional themes and create innovative and refreshing drink options.
Industry Implications
1. Beverage Industry - Beverage companies can explore carbonation as a way to create new and innovative drink options that will attract consumers.
2. Hospitality and Event Planning - Hotels, bars, and event planners can incorporate carbonated cocktails into their offerings to provide unique and elevated experiences for their guests.
3. Alcohol Manufacturing - Vodka brands can capitalize on the trend of carbonated cocktails by creating new and exciting product lines that cater to consumers' desire for innovative and refreshing beverages.