The postage stamps from the Missing Children’s Network help increase the chances of missing people getting discovered.
Thousands of people go missing every year and the odds of those people being seen again are slim to none in some cases. The Missing Children’s Network (Enfant-Retour Québec) partnered with Lowe Roche ad agency to promote the awareness on missing people with its customizable postage stamps. The company’s website showcases the profiles of missing children and adults and also allows people to create customizable stamps for missing people through Canada Post’s postage stamp service. The website also allows people to download e-signature and add Missing Kids Stamps to their e-mails.
The company’s aim is to provide a widespread means of raising the awareness of missing children not only in Canada, but also throughout the world.
Child-Finding Postage Designs
These Postage Stamps Help Raise Awareness About Missing Children
Trend Themes
1. Customizable Postage Stamps - Customizable postage stamps present an opportunity to raise awareness about social issues and causes.
2. E-signature Promotion - The promotion of e-signature services can provide a new channel for raising awareness about social causes.
3. Missing Person Awareness - Raising awareness about missing persons presents an opportunity to leverage advancements in technology.
Industry Implications
1. Advertising - Advertising agencies can leverage customizable postage stamps to create campaigns and raise awareness for clients.
2. Technology - Technology can be leveraged to create more efficient and effective ways of raising awareness about social issues.
3. Social Advocacy - Non-profit organizations can use customizable postage stamps to raise awareness and create social change.