Springy Beach Editorials

Jessica Hart Stars in the Porter Magazine #3 Summer 2014 Issue

Jessica Hart has a spring in her step in the 'Throw Coats' editorial for Porter Magazine's #3 Summer 2014 issue.

Fashion editor Maya Zepinic dressed Hart in a series of tribal-inspired throw coats, worn overtop equally-as-colorful bathing suits. Each look is accessorized with strappy sandals, opulent bracelets and, in some cases, a colorful handbag. Hart's long limbs -- seriously, they appear to be longer than by entire body at its full height -- subtle tan and beachy waves complete each shot.

Photographer Chris Colls shot Harper in mid-leaps and bounds for the editorial. And who could blame her for being light-footed and joyful in these stunning looks? Never mind sarongs and loose cover-ups, throw coats are the latest in beach accessories.
Trend Themes
1. Tribal-inspired Fashion - The trend of tribal-inspired fashion presents opportunities for disruptive innovation in clothing design and accessories.
2. Colorful Bathing Suits - The trend of colorful bathing suits opens up possibilities for disruptive innovation in swimwear design and fabric technology.
3. Throw Coats as Beach Accessories - The trend of using throw coats as beach accessories creates opportunities for disruptive innovation in outerwear and fashion styling for the beach.
Industry Implications
1. Fashion Design - The fashion design industry can leverage the tribal-inspired fashion trend to create unique collections and attract new customers.
2. Swimwear - The swimwear industry can explore innovative designs and technologies in order to capitalize on the trend of colorful bathing suits.
3. Outerwear - The outerwear industry can incorporate the trend of using throw coats as beach accessories to diversify their product offerings and appeal to beachgoers.

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