Jang Woo-Seok previously designed the 'Take Kiss Out' portable coffee cups back in 2015, which have proven to be a popular purchase amongst caffeine-loving consumers. The lip of the portable coffee cups feature a design based on the shape of a human mouth, allowing people to get their fix in a much more intimate way.
Now, Jang Woo-Seok has translated the design to pay tribute to President Barack Obama. In order to do so, the humanistic lids of the cups incorporate features based on those of the president, letting supporters take their affection for the leader to the next level. The lids also use a more geometric style than earlier designs, giving them an abstract look while also offering a more stable surface to drink from.
Intimate Presidential Mugs
These Portable Coffee Mugs Let You Get a Lot Closer to President Obama
Trend Themes
1. Intimate Portable Mugs - Designing portable mugs inspired by personal intimacy can be a disruptive innovation in the portable mug industry.
2. Humanistic Lids - Incorporating humanistic features to the lid design of portable mugs can lead to a new trend in the portable mug market.
3. Geometric Style - Utilizing geometric style to improve the stability of the surface and look of portable mugs can help set trends for the next generation of portable mugs.
Industry Implications
1. Portable Mug Industry - Designing mugs that focus on personal interactions and intimacy can disrupt the portable mug category.
2. Personalized Consumer Goods Industry - By incorporating features of famous individuals or political figures into personal objects, there is potential to innovate in the personalized consumer goods industry.
3. Coffee Market Industry - Incorporating unique features into coffee mugs can create disruption within the coffee market industry, providing new opportunities for innovation and differentiation.