Founded by Los Angeles-based Matthew Ruggieri and his sister Madison, Port Products is a line of stylish and high quality skincare for men. Ruggieri was inspired to create a naturally derived skincare line for men that covered the basics but in a streamlined and stylized way.
The Port Products line is characterized by its minimalist packaging and its range of essentials-only items. The Port Products line consists of a cleanser, a shaving cream and a moisturizer, while they also offer a handful of hair care products. The line's understated packaging is ideal when marketing to a demographic that is new to the world of skincare, as its important the product doesn't come off as overwhelming.
The Ruggieri siblings are also behind The Motley, an online retailer specializing in stylish, effective skincare products.
Streamlined Men's Skincare
Port Products is a Line of Naturally Derived Cosmetics for Men
Trend Themes
1. Naturally Derived Skincare - Opportunity for disruptive innovation in the skincare industry by creating natural and minimalist skincare products for men.
2. Streamlined Packaging - Opportunity for disruptive innovation in the packaging industry by creating minimalist packaging that appeals to a new demographic.
3. Men's Hair Care Products - Opportunity for disruptive innovation in the hair care industry by offering a range of essentials-only hair care products for men.
Industry Implications
1. Skincare - Opportunity for disruptive innovation in the skincare industry by creating natural and minimalist skincare products for men.
2. Packaging - Opportunity for disruptive innovation in the packaging industry by creating minimalist packaging that appeals to a new demographic.
3. Hair Care - Opportunity for disruptive innovation in the hair care industry by offering a range of essentials-only hair care products for men.