A Porsche subsidiary company, Porsche Digital, will be opening another office in Atlanta in order to expand its United States influence. Porsche Digital previously opened a United States-based office in 2017, which is located in Silicon Valley. Atlanta was chosen as the location due to its distance to the company's automotive headquarters. However, the company also indicates that Atlanta has a robust technology sector that also played a role in enticing the company to open an Atlanta location.
The United States office of Porsche Digital will be focused mainly on catering its products to United States markets. This means it will focus on tailoring its software and digital products for United States releases.