This ham is so good and so expensive that it comes with its own certificate of quality. Available in November 2008, these tasty hoofed-beasts can be had for about $2,100 each. These piggies were allowed to wander around in woodlands in southwestern Spain before being butchered in February 2006. These and many more important factoids can be learned at ibergour.com.
Implications - Foodies and gourmands are always looking for the latest in exclusive, hard-to-find meals; from Kobe beef to foie gras, the world of gourmet meat is continually expanding. Food companies can capitalize on this opportunity and reach this discerning market by focusing on local ingredients, artisanal production methods and a "slow-food" philosophy.
Pork for a Pretty Penny
$2,100 Alba Quercus Reserve
Trend Themes
1. Exclusive Gourmet Meats - Foodies and gourmands seek out exclusive, hard-to-find meats, creating an opportunity for food companies to focus on local ingredients and artisanal production methods.
2. Discerning Food Market - The discerning food market is expanding, with consumers willing to pay a premium for high-quality, unique food experiences.
3. Slow-food Philosophy - The slow-food philosophy, emphasizing sustainable and traditional production methods, resonates with food enthusiasts and presents an opportunity for food companies to cater to this consumer demand.
Industry Implications
1. Gourmet Food Industry - The gourmet food industry can cater to the growing demand for exclusive, high-quality meats by sourcing local ingredients and using artisanal production methods.
2. Specialty Meat Market - The specialty meat market can thrive by offering unique and hard-to-find meat products that cater to the discerning tastes of food enthusiasts.
3. Sustainable Food Industry - The sustainable food industry can adopt the slow-food philosophy and promote traditional production methods to appeal to consumers seeking environmentally-conscious and ethically-produced foods.