The Beaufort Bar at Savoy Hotel offers a fun pop-up menu for its cocktail list, making the experience of ordering a drink much more visually informative. Just like the meals they often accompany, cocktails can easily benefit from illustrative accounts other than words. After all, presentation is key, especially in finer establishments.
In the case of this pop-up menu, the drinks are accompanied by stunning scenes that elevate the ingredients and flavors in a creative way. Designed by London-based paper engineer and illustrator Helen Friel and Joe Wilson, the pop-up menu is as entertaining as it is informative. In spite of the medium chosen, there is nothing childish about the pop-up menu, it is simply creative.
Cocktail Pop-Up Menus
Savoy Hotel’s Beaufort Bar Provides a Fun Visual of Its Drinks
Trend Themes
1. Interactive Menus - The use of interactive menus, such as pop-up menus, enhances the customer experience and provides a memorable way to showcase products.
2. Visual Storytelling - Visual storytelling in menus allows for a creative and engaging way to highlight the ingredients and flavors of a product.
3. Elevated Presentation - Sophisticated and visually stunning menus elevate the dining experience and reinforce the high-end reputation of a establishment.
Industry Implications
1. Hospitality - The hospitality industry can adopt pop-up menus to enhance the guest experience and set their establishments apart from competitors.
2. Food and Beverage - Restaurants and bars can utilize visual storytelling menus to showcase their unique drink offerings and attract customers.
3. Design and Illustration - The design and illustration industry can explore opportunities to collaborate with restaurants and bars to create visually captivating menus and promotional materials.