While niche food and craft drinks are really popular right now, there is no single marketplace where consumers can get everything they need -- enter 'Tastemakr', the website providing 24-hour pop-up markets.
Tastemakr features a different food maker each day, giving consumers a place to be introduced to various niche products and accessibly purchase them through the Internet. This also gives independent makers a place to feature their food, gather an audience and do business. Anthony O. Thomas is the creator and was inspired by attending a food and culture festival, where entrepreneurs got to place a rare spotlight on their goods.
These 24-hour pop-up markets will not stop after their single day of glory. Tastemakr is using this project for curating a more consistent online marketplace. With greater interest in small batch produce, like craft beer, but less time to visit various independent shops, Tastemakr is the perfect solution.
Online Pop-Up Markets
'Tastemakr' Spotlights a Different Craft Food or Drink Every 24 Hours
Trend Themes
1. Niche Food and Craft Drinks - Opportunity to create a comprehensive online marketplace for niche food and craft drinks.
2. 24-hour Pop-up Markets - Potential to establish a new model for temporary online markets, providing exposure and sales opportunities for independent makers.
3. Small Batch Produce - Disruptive potential in creating a platform that connects consumers with small-batch producers, like craft beer.
Industry Implications
1. E-commerce - Opportunity to develop an innovative e-commerce platform focused on niche food and craft drinks.
2. Food and Beverage - Emerging market for temporary online markets catering to independent food and beverage makers.
3. Craft Beer Industry - Potential for a platform that connects craft beer producers with consumers looking for unique and limited-edition offerings.