Playfully nodding to the once spectacular Blockbuster and West Coast Video, this nostalgic pop-up experience is ideal for the film fanatic. Under the guise of a video rental store, Marvel Studios is able to capture the hearts of visitors by tapping the 90s, bringing back the aesthetic of the VHS tape and challenging individuals with a playful, movie-inspired scavenger hunt. Marvel Studio's pop-up experience is playfully dubbed 'Stanley Video' and the activation is designed to call attention to 'Captain Marvel.'
As the digital environment is streamlining everything, a nostalgic sense lingers and it is tied to the physical novelty of going to a VHS rental store and finding the movie you want to watch. As a result, the scavenger-based pop-up experience will not only challenge audiences but it will also delight them through 90s nostalgia.
Photo Credits: Josh L.
Nostalgic VHS Pop-Up Experiences
Marvel Studio's 'Stanley Video' is a Scavenger-Based Film Pop-Up
Trend Themes
1. Nostalgia-based Pop-up Experiences - Businesses can create pop-up experiences that tap into nostalgia to delight and engage customers and generate brand loyalty.
2. Scavenger Hunt-based Marketing - Using scavenger hunts in marketing activations and events can create a fun and interactive experience for customers and increase brand awareness.
3. 90s-inspired Aesthetic - Incorporating elements of 90s culture into products, branding and marketing can appeal to consumers' nostalgia and generate interest and engagement.
Industry Implications
1. Entertainment - The entertainment industry can create pop-up experiences and events that tap into nostalgia, provide unique experiences and bring fans closer to their favorite franchises.
2. Marketing and Advertising - Marketing and advertising agencies can utilize scavenger-based marketing activations and events to create engaging experiences for customers and promote brand visibility.
3. Retail - Retail businesses can incorporate nostalgic elements such as 90s-inspired aesthetics and create unique experiences for customers through pop-up events and activations.