This art project comes from designer Ewan Yap and features remixed packaging ideas for popular soda brands like Pepsi, Sprite and Dr. Pepper.
The collection is called The Big Brand Theory: Packaging Design, which clearly is a play on the TV sitcom The Big Bang Theory. In the collection, Yap took magnified images of the popular soda brands' logos and cropped them. He then placed the cropped, magnified images on the cans in unusual configurations to create totally new packaging looks.
"The main focus is to have each brand’s identity meticulously and uniquely cropped out of the packaging as much as possible yet maintaining its integrity and comprehension, at the same time enhancing the aesthetic value," says Yap.
Cropped Cola Rebranding
Ewan Yap Creates New Can Packaging for Popular Soda Brands
Trend Themes
1. Packaging Remixing - Creating new packaging designs by manipulating and cropping familiar logos or branding.
2. Unconventional Branding - Exploring unique and unconventional ways to represent established brands.
3. Aesthetic Enhancement - Improving the visual appeal of familiar products through innovative packaging choices.
Industry Implications
1. Graphic Design - Opportunities for graphic designers to expand their creativity and develop new techniques for enhancing brand identity through packaging redesign.
2. Marketing - Innovative packaging and branding strategies can distinguish brands from competitors and cultivate brand loyalty.
3. Consumer Goods - Creating unique and unconventional packaging for established brands can refresh their image for target audiences and increase sales.