Tokyo Kitsch is an online Japanese retailer that is providing avid readers the chance to mark the pages of their favorite books using bookmarks shaped to look like popular snacks. The three dimensional bookmarks are designed to replicate realistic food items, to make it look as though the food is caught between the pages of a novel.
Japan is often known for its kitschy accessory designs, and these bookmarks keep in this theme. While many bookmarks tend to be flat as to not obstruct the pages in the book, these designs are more dimensional to look realistically like food. Colorful and texturized plastic materials are used to replicate the elements of the food. The page markers are shaped like slabs of bacon, fried eggs, pancakes and even seaweed.
Hyperrealistic Food Bookmarks
These Japanese Page Markers are Designed to Look Like Popular Snacks
Trend Themes
1. Hyperrealistic Bookmarks - The trend of hyperrealistic food bookmarks provides innovative opportunities for the book accessory market to combine function and aesthetic appeal.
2. Three-dimensional Bookmarks - The three-dimensional bookmark trend presents opportunities for designers to create unique and functional page markers that cater to different interests.
3. Kitschy Accessories - The continuing trend of kitsch in accessory designs allows for niche markets to flourish and create unique products.
Industry Implications
1. Book Accessories - These hyperrealistic bookmarks can provide a disruptive innovation opportunity for the book accessory industry to create bookmarks beyond traditional flat ones.
2. Retail - Retailers can seize the opportunity to attract customers through niche products like these bookmarks, adding new revenue streams to their businesses.
3. Gifts and Novelty Items - The trend of kitschy accessories creates a space for the gifts and novelty industry to create unique products that add an element of whimsy and fun to everyday life.