Talented creative director Dudi Ben Simon transforms mundane everyday objects into popular food items on his Instagram account. The uploaded images are essentially optical illusions that feature various food products positioned to look like food.
Simon is a talented artist of sorts that is able to reposition inanimate objects to look like believable food items. Then Simon photographs the food objects and uploads the images onto his Instagram page. In one image, Simon transforms a white electrical cord into a scoop of ice cream by looping the cord several times in on itself and positioning it on top of a waffle cone. In another image Simon has a model place her hand inside a McDonald's fry box so her fingers look like the fries.
Illusory Food Objects
Dudi Ben Simon Transforms Everyday Objects into Popular Food Items
Trend Themes
1. Optical Illusions - Exploring the use of optical illusions in creative design and art can lead to disruptive innovation opportunities in various industries.
2. Transformation of Everyday Objects - Discovering innovative ways to transform ordinary objects into something entirely different opens up possibilities for disruptive innovation in product design and marketing.
3. Visual Deception - Exploring how visual deception can be used to create engaging and interactive experiences can lead to disruptive innovation opportunities in the entertainment and advertising industries.
Industry Implications
1. Design - Applying the concept of optical illusions in product design can revolutionize the way consumers perceive and interact with everyday objects.
2. Art - Using everyday objects as canvases to create optical illusions opens up new avenues for artistic expression and disruptive innovation in the art industry.
3. Advertising - Incorporating visual deception techniques in advertising campaigns can create memorable and attention-grabbing visuals, leading to disruptive innovation in the advertising industry.