To celebrate the release of its first-ever crunchy snack, Pop-Tarts collaborated with upcycling clothing designer Andrew Burgess of Vivid Vision—also known as @Wandythemaker—to create the Pop-Tarts Crunchy Poppers Pullover. This design arriving ahead of the Pop-Tarts Bowl in December helps snackers stay warm as the weather turns cooler, and offers a practical solution for keeping prized snacks on hand.
Inspired by Pop-Tarts Crunchy Poppers, the Pop-Tarts Crunchy Poppers Pullover is handmade and features reinforced fabrics that "crunch," eye-catching gemstone "crunchlettes" that line a frosted sleeve and bold textures. The limited-edition design is available in two colorways, Frosted Strawberry Crunch and Frosted Brownie Crunch, both with built-in functional pockets for anytime snacking.
These super limited-edition designs are dropping on Pop-Tarts' online shop for $120 each, while supplies last.
Snack-Stashing Pullovers
The Pop-Tarts Crunchy Poppers Pullover Features Practical Pockets
Trend Themes
1. Upcycled-apparel Collaborations - Collaborations with upcycling designers like Andrew Burgess create unique and eco-friendly fashion pieces.
2. Snack-integrated Clothing - Clothing that includes practical snack-stashing pockets enhances the convenience for on-the-go consumers.
3. Limited-edition Apparel - Releasing clothing items in limited quantities generates exclusivity and increases consumer demand.
Industry Implications
1. Food and Beverage - Innovations in snack-integrated clothing open new marketing avenues for snack brands seeking unique promotional strategies.
2. Fashion and Apparel - Partnerships with designers to create multifunctional clothing pieces reflect the evolving consumer desire for practicality and style.
3. Sustainable Fashion - Collaborating with upcycling designers supports the growing trend of sustainable and eco-conscious fashion.