Balloons have never as boxy as they do in the Pop! Window Installation. That is because they have been reinterpreted into Tetris-like shapes and even presented as such. If it weren't for the telltale tied mouth of a blown-up balloon, a person wouldn't even have questioned the inspiration behind the display.
Created by set designer Gemma Tickle and shot by photographer Catherine Losing, the Pop! Window Installation was commissioned by Darkroom, a London-based shop and incubator. On display until the end of the month, the images of the Pop! Window Installation will also be sold in limited numbers. Darkroom writes, "Playing with the expectation of how objects behave, you can create new versions of the everyday. ‘POP’ is a celebration of this, taking the essence of an object and reforming it to an impossibility."
Balloon Geometry Sculptures
The Pop! Window Installation by Gemma Tickle Re-Imagines the Ordinary
Trend Themes
1. Reinterpreted Balloon Art - There is an opportunity to disrupt the art industry by reimagining and reinterpreting ordinary objects like balloons into unique and unexpected shapes.
2. Tetris-like Sculptures - The trend of creating balloon sculptures in Tetris-like shapes opens up possibilities for disruptive installations and experiences in the event planning and entertainment industries.
3. Unexpected Object Transformations - The trend of transforming everyday objects into impossible and improbable forms presents disruptive innovation opportunities in product design and marketing.
Industry Implications
1. Art - By incorporating reinterpreted balloon art, the art industry can embrace new forms of creativity and expression.
2. Event Planning - The event planning industry can incorporate Tetris-like balloon sculptures to create visually striking and memorable experiences for guests.
3. Product Design - The trend of unexpected object transformations can inspire disruptive product design ideas that challenge traditional norms and captivate consumers.