Many health-conscious individuals who have committed themselves to a gym membership and a regular workout routine have no trouble getting in their daily or weekly sweat but keeping up this pace during travel or vacation can be a challenge—Orangetheory hopes to assist with this by introducing pop-up gyms.
Orangetheory has already launched its first pop-up experience at the Boca Raton Resort and Club in Florida and plans to follow by offering the same experience at 12 more hotels in 2019. These pop-up gym experiences are set to last for six months, providing travelers—Orangetheory members and non-members alike—the chance to partake in classes.
Orangetheory’s chief brand officer, Kevin Keith, also noted that there are plans to create packages to allow class participants to make use of hotel amenities other than the gym, such as the spa.
In-Hotel Pop-Up Gyms
Orangetheory is Catering to Travelers with Six-Month Hotel Pop-Ups
Trend Themes
1. Pop-up Gyms for Travelers - Orangetheory's introduction of pop-up gyms in hotels offers a disruptive innovation opportunity to cater to health-conscious individuals who want to maintain their workout routines while traveling.
2. Fitness Experiences in Travel - The launch of pop-up gyms by Orangetheory creates a trend in providing fitness experiences for travelers, potentially disrupting the travel and hospitality industry.
3. Integration of Hotel Amenities - Orangetheory's plan to create packages that allow class participants to access other hotel amenities beyond the gym presents a disruptive innovation opportunity for integrating fitness into the overall hospitality experience.
Industry Implications
1. Fitness - The introduction of pop-up gyms by Orangetheory creates opportunities for the fitness industry to expand its reach and cater to travelers.
2. Travel and Hospitality - The trend of in-hotel pop-up gyms presents an opportunity for the travel and hospitality industry to enhance their services and attract health-conscious guests.
3. Spa and Wellness - Orangetheory's plan to integrate the gym experience with other hotel amenities, such as the spa, opens up potential disruptive innovation opportunities for the spa and wellness industry.