Just outside of the Garage Museum of Contemporary Art in Moscow, there's a new pop-up cinema called Garage Screen that was inspired by Bedouin tents. The temporary cinema site created by Armenian architectural studio SNKH was created to host a series of international films and its form is a tribute to nomad architecture. As SNKH co-founder Armine Snkhchyan described to Dezeen, "We wanted to highlight its temporary, ephemeral nature. From day one, we knew that it should be light and should seem kind of fragile, with no walls or hard barriers as constructive elements."
The pop-up cinema consists of an external steel frame and a PVC membrane that holds a large screen and a limited number of auditorium seats inside the structure to meet the current need for social distancing protocols.
Urban Pop-Up Cinemas
Garage Screen Sits Across from the Garage Museum of Contemporary Art
Trend Themes
1. Pop-up Cinema - Temporary cinemas that can be set up in various locations to provide unique viewing experiences for a limited time.
2. Nomad Architecture - Designs that can be easily transported and assembled, providing adaptable solutions for various types of spaces and temporary events.
3. Outdoor Entertainment - Creating entertainment experiences in outdoor venues that can promote social distancing and bring people together.
Industry Implications
1. Film Exhibition - Companies that can provide unique screenings of films in nontraditional settings to offer unique viewing experiences to audiences.
2. Architecture and Design - Companies that can create adaptable designs for temporary structures like pop-up cinemas, outdoor venues, and other events.
3. Entertainment and Events - Companies that offer outdoor or hybrid event solutions that can be adapted for social distancing protocols and bring people together safely.