At the intersection of Queen and Ossington in Toronto, there's a pop-up bookstore that's been opened to sell just one book—In No Particular Order by Sean Brown, which is described as a visual essay on travel, research and design. The pop-up opened recently and fortunately for those who are looking to experience all that it has to offer, it will be sticking around indefinitely.
Rather than going inside of the physical space, passersby are invited to purchase the book directly from the window by scanning a QR code. The eye-catching installation not only stands out for the fact that it shares just one book and a cashless model but also a striking all-blue design. Brown himself advises: " I’d say go at night when it glows and plus it’s a better photo op."
QR Code Bookstores
This Cashless Pop-Up Bookstore Only Sells One Book via a Window
Trend Themes
1. Cashless Bookstores - There is an opportunity to disrupt traditional bookstores and reduce operational costs with cashless, pop-up models.
2. QR Code Sales - The use of QR codes allows for contactless purchasing and provides an opportunity to track data and analytics on consumer behavior.
3. Minimalist Bookstores - Minimalist pop-up bookstores that sell only one book can create intrigue and drive foot traffic to a specific location.
Industry Implications
1. Retail - Retail businesses that use QR codes and a cashless model can reduce transactional costs and gain innovative insights into customer behavior.
2. Publishing - Publishers can experiment with minimalist bookstores to showcase select titles and inspire creativity in design and presentation.
3. Marketing - Marketers can use QR codes to track consumer behavior and design eye-catching installations that draw attention to a brand.