Fitness and activity wearables like Fitbit have become increasingly popular, and the Poof collar devices are bringing that same tracking technology to pets. The tiny pieces of technology attach to pets' collars and track various health metrics while simultaneously functioning as a tag.
There are two Poof collar devices: 'Pea' and 'Bean.' Both offer identical features, with the only differentiations being size and battery power (Bean is smaller and lighter but Pea has a longer battery life.)
Both Pea and Bean connect to the Poof app, and they offer a host of metrics and benefits. The system monitors things like activity levels over time, duration and quality of sleep, and GPS tracking for if one's pet gets lost.
Pet Health Wearables
The 'Poof Collar' Devices Track Dogs' and Cats' Activities
Trend Themes
1. Pet Wearable Technology - Disruptive innovation opportunity: Develop advanced pet wearables with additional features for monitoring health and well-being.
2. Activity Tracking for Pets - Disruptive innovation opportunity: Create new ways to track and analyze pets' activity levels to promote their overall fitness and health.
3. GPS Tracking for Pets - Disruptive innovation opportunity: Introduce improved GPS tracking solutions for pets to enable easy location monitoring and prevent loss or theft.
Industry Implications
1. Pet Care - Disruptive innovation opportunity: Incorporate pet wearables into the pet care industry to enhance monitoring, tracking, and improving the health of animals.
2. Wearable Technology - Disruptive innovation opportunity: Partner with pet industry to expand wearable technology offerings and cater to the growing demand for pet wearable devices.
3. GPS Tracking - Disruptive innovation opportunity: Collaborate with pet industry to develop integrated GPS tracking solutions for pets, opening up new possibilities for location-based services and safety.