Ponystep Magazine's 'Uptown Girl' editorial is featured in the publication's Issue 03. Categorized under the company's fashion division, the photoshoot follows the advice of the illusive European party girl Natalya.
Sofia Sanchez captured Natalya for Uptown Girl. Paired with her stunning black and white pictures of bulky feathered coats and tiered floor-length dresses are a series of bold nightlife-related quotes.
Natalya offers a plethora of pointers on the subjects of clubs, hip venues and dance floors. "Rasputine has the hottest boys in town; Caviar Kaspia is a great treat for dinner with friends. I am a huge fan of Beefbar and Avenue 31..." The upscale list continues with her references to Simachev Bar and Silencio.
Party Hopper Photoshoots
The Ponystep Magazine 'Uptown Girl' Editorial is Celebratory
Trend Themes
1. Fashion Photoshoots - Opportunity for fashion brands to showcase their latest designs in unique and captivating ways through editorial photoshoots.
2. Nightlife Recommendations - Opportunity for businesses in the hospitality industry to leverage influential party-goers to promote their venues and attract customers.
3. Upscale Dining Experiences - Opportunity for restaurants to create exclusive dining experiences and attract high-end clientele by being featured in fashion editorials and endorsed by socialites.
Industry Implications
1. Fashion - Fashion brands can collaborate with magazines and photographers to create visually stunning editorials that showcase their products and create buzz.
2. Hospitality - Hospitality businesses can partner with influential party-goers or hire trendsetting ambassadors to promote their venues and attract a trendy clientele.
3. Restaurants - Restaurants can build relationships with fashion magazines, photographers, and socialites to be featured in editorials and increase visibility among high-end clientele.