The Poly Brite campaign cleverly admits to an accidental spill but then turns it on its head by not showing the liquid on the ground but a spill-shaped drain instead. By doing so, it communicates that the water, tea and whatever is commonly or not-so-commonly spilled will appear as though it simply drained through the floor with the help of this product.
Conceived and created by the Ogilvy & Mather ad agency based in Bangkok, Thailand, the Poly Brite campaign is simple and direct with a creative twist. There have been a slew of ways to portray the easy and convenient clean up of a spill, but this imagery is a refreshing change. It was photographed and retouched by Surachai Puthikulangkura and Surachai Puthikulangkura.
Spill-Shaped Drain Ads
The Poly Brite Campaign is Creatively Simple and To-The-Point
Trend Themes
1. Spill-shaped Drain Advertising - The trend of using spill-shaped drains in advertising campaigns presents an opportunity for brands to creatively communicate the effectiveness of their spill clean-up products.
2. Creative Hacks in Advertisement - The trend of using creative twists in advertising campaigns, like the Poly Brite campaign, offers businesses an opportunity to engage consumers with unexpected and memorable visuals.
3. Visual Representation of Product Benefits - The trend of visually representing product benefits, such as showcasing spill-shaped drains instead of spilled liquids, enables brands to communicate functionality and ease of use in a unique and attention-grabbing way.
Industry Implications
1. Advertising - The advertising industry has an opportunity to embrace the trend of using spill-shaped drains as a creative and innovative way to promote cleaning products and solutions.
2. Consumer Goods - The consumer goods industry can leverage the trend of creative hacks in advertisements to enhance brand awareness and encourage consumer engagement with their products.
3. Home Improvement - The home improvement industry can explore the trend of visually representing product benefits to effectively showcase the functionality and convenience of their spill clean-up solutions.