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Poltrona Frau Marks 110 Years with the Newly Designed Archibald Chair

Poltrona Frau collaborated with graffiti artist Felipe Pantone to celebrate the Italian furniture brand's 110th anniversary. The milestone is marked by the graffiti artist's signature style that blends an "analog past and a digitized future."

The graffiti artist, known worldwide for his frescoes, murals, paintings, and sculptures, uses the iconic Archibald Chair as his canvas. Originally designed in 2009 by Jean-Marie Massaud, the chair undergoes a digitized gradient pattern change. The pattern is printed on Poltrona Fau's new sustainable Impact Less leather. The colorful design is ideal for a colorful maximalist space. The Archibald was chosen as a base due to its minimal frame and its unique characteristics, such as the details on the backrest.
Trend Themes
1. Digitized Furniture - The use of digital technology to change the design of furniture, allowing for more creative and unique pieces such as the Archibald Chair with a digitized gradient pattern.
2. Maximalist Design - Maximalism becoming more popular in interior design due to the colorful and vibrant designs like Felipe Pantone's graffiti-inspired Archibald Chair.
3. Sustainable Leather - The use of sustainable leather in furniture design, as demonstrated in Poltrona Frau's Archibald Chair, becoming increasingly important to environmentally-conscious consumers.
Industry Implications
1. Furniture Design - Opportunities for furniture designers to experiment with digital technology and sustainable materials to create unique and environmentally-friendly pieces, such as the Archibald Chair.
2. Interior Design - Increased popularity of maximalist interior design offering new opportunities for designers and architects to incorporate bold and colorful furniture pieces into their designs.
3. Sustainability - Growing consumer demand for sustainable products creates opportunities for furniture companies to incorporate sustainable materials into their product offerings, such as Poltrona Frau's Impact Less leather.

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