Observing these political candy packages, you have to let go of all preconceptions of what sweets' packaging typically is. While there is a glut of wrapper types for the full spectrum of saccharine eats, nothing is quite like this exceedingly heavy form of protection and presentation, for and item that's actually individually wrapped.
Dana Porat's 'One Candy' concept is anchored in the symbolism of the 20th century's totalitarian regimes. The concrete block is a pedestal that stands for the monarchy; it's capped with a small silver dish that keeps the liquorice lozenge from touching the masonry directly. These stone thrones have been made from differently tinted materials, but they communicate the same symbolic strength in this whimsical political candy concept.
Political Candy Packaging
These Concrete Block Containers Serve as Thrones to Totalitarian Treats
Trend Themes
1. Symbolic Packaging - Exploring symbolic packaging in various industries, such as food and beverage, cosmetics, and fashion, could provide an opportunity for disruptively innovative product design.
2. Whimsical Political Statements - Integrating whimsical political statements into products, packaging, and marketing materials could help brands stand out in a crowded market and appeal to customers with a sense of humor.
3. Unlikely Materials - Experimenting with unlikely materials, like concrete, in product design and packaging could result in unique, disruptive offerings that differentiate a brand from traditional competitors.
Industry Implications
1. Food and Beverage - Novel packaging designs and motifs can help products in the food and beverage industry stand out and attract new customers.
2. Home Decor - The use of unusual materials like concrete in home decor can provide an opportunity for product design that is both functional and visually interesting.
3. Fashion Accessories - Fashion accessory designers can experiment with unconventional materials and concepts, such as political messaging, to create distinctive products that appeal to consumers seeking something different.