Not everyone has the ability or desire to tan, and 'Porcelain' by Polina Vinogradova recognizes this fact with a shoot that showcases flawless ivory skin and neutral fashions.
In this pictorial, Polina Vinogradova captures model Sofia Choub in the Nørrebro part of Copenhagen. Makeup artist Sara Johnsen-Zaavi used blush around Choub's cheeks, temples and forehead for a porcelain doll-like aesthetic.
Implications - If you're looking to switch it up this year and avoid getting a tan, this series of photographs will back up that decision. Sofia Choub proves that having a pale complexion can be just as beautiful as having a bronze look. A lighter tone just might be what you need to set you apart.
Anti-Tan Photography
'Porcelain' by Polina Vinogradova Showcases Pale Skin & All-White Fashion
Trend Themes
1. Pale Skin Beauty - The trend of celebrating and showcasing pale skin as a beauty feature, offering opportunities for non-tanning skincare and beauty products and services.
2. Neutral Fashion - The trend of neutral fashion, which compliments pale skin tones and provides opportunities for fashion brands to offer more inclusive color ranges.
3. Porcelain Aesthetic - The trend of the 'porcelain' aesthetic in photography, makeup and fashion, highlighting the beauty of pale skin and offering opportunities for creatives to explore and elevate this aesthetic.
Industry Implications
1. Skincare and Beauty - Skincare and beauty brands can offer non-tanning products and services that cater to those who prefer pale skin, as well as promoting sunscreen and protection for all skin types.
2. Fashion - Fashion brands can provide more inclusive color ranges that cater to those with lighter skin tones, while also exploring the neutral fashion trend that compliments pale skin.
3. Photography and Makeup - Photographers and makeup artists can explore and elevate the 'porcelain' aesthetic trend in their work, promoting the beauty of pale skin and expanding representation in the industry.