This Pola Apex campaign is unlike a traditional cosmetics ad. The Japanese beauty brand recently re-invented their marketing scheme and presented Tokyo's subway commuters with a set of distorted and conceptual billboards.
Mixing traditional beauty photography with complex chart design practices, the Pola Apex campaign introduced its consumers to the effectiveness of their product, a skincare range that improves the imbalances of one's skin. Pola Apex's idea of imbalanced skin was showcased on billboards through a set of folded and distorted face portraits.
These photographs appeared uneven and were visually striking for passengers and those walking through a specific metro station. The campaign approached traditional beauty marketing in a fresh and interesting way and make commuters stop and think about its message.
Distorted Beauty Billboards
This Pola Apex Campaign Represents Imbalanced Skin Solutions
Trend Themes
1. Distorted Marketing - Using distorted or unconventional images in advertising to generate attention and promote the message.
2. Conceptual Advertising - Integrating complex designs and charts in marketing campaigns to create visual appeal and showcase the product's effectiveness.
3. Skin Microbiome Products - Developing skincare ranges that target imbalanced skin microbiomes in order to improve skin health.
Industry Implications
1. Cosmetics - Innovation opportunities for cosmetics brands to use unconventional marketing practices to differentiate their products and drive brand awareness.
2. Marketing - Opportunities in advertising and marketing to use unique designs and campaigns that grab the attention of the audience and make them engage with the message.
3. Personal Care - Opportunities for skincare and personal care brands to develop products that target specific skin imbalances and microbiomes to improve overall skin health.