The Washington-based company Grooming Lounge recently rolled out the PokéMAN Care Package as a way for avid gamers to combat the effects of extended game play. With Pokémon Go quickly becoming the obsession of consumers of all ages, many people have been left feeling the effects of the virtual addiction. This care package helps users rejuvenate so they can return to the game feeling alert and refreshed.
Grooming Lounge's PokéMAN Care Package is a comprehensive kit for "men who may be more focused on gaming than grooming." The kit includes Urth Face Balm with SPF 15 for sunburn prevention, powder deodorant for keeping sweat at bay, Kiehl's Age Defender Eye Repair for tired eyes and a number of other refreshing grooming products.
As Pokémon Go continues to rise in popularity, this cheeky grooming kit demonstrates a clever way that brands can capitalize on the virtual obsession.
Rejuvenating Gamer Care Packages
The PokéMAN Care Package Helps Gamers Look and Feel Refreshed
Trend Themes
1. Pokémon Go Grooming Kits - Companies can create grooming kits that cater to gamers who spend long hours playing Pokémon Go to tap into this growing market.
2. Gamer Focus Products - There is potential for the creation of more products that can help gamers stay refreshed and alert, such as energy drinks or cooling towels.
3. Virtual Addiction Relief - Other companies can look into creating products that help combat the negative effects of extended virtual activity to cater to the growing demand.
Industry Implications
1. Gaming - This trend is most directly related to the gaming industry as it caters to gamers who spend long hours playing games such as Pokémon Go.
2. Personal Care & Grooming - Companies in the personal care and grooming industry can create kits that cater to the unique needs of gamers who neglect personal grooming while gaming for long hours.
3. Consumer Goods - Consumer goods companies can explore creating products, such as drinks or snacks, that cater to the needs of gamers who need to stay alert and refreshed while playing.