Created to offset the unpleasant effects of Pre-Menstrual Syndrome, PMS Bites are tiny treats that are described as a "combination of a chocolate classic truffle and brownie batter." Invented by former marketer Tania Green, the bite-sized snacks are the result of a successful Kickstarter campaign.
Given 85% of women experience pre-menstrual symptoms -- including food cravings -- PMS Bites will be broadly appealing among females. They're even healthy, with each ball being only 60 calories as well as containing vegan, raw, gluten-free and all-natural ingredients. They come in three flavors: 'Plain Crazy,' 'Coco-Nutty' and 'All Kinds of Nuts.' The names are a reference to the crazy and emotionally unstable stereotype placed on women during 'that time of the month.'
Confectionery PMS Bites
These Healthy Brownie and Chocolate Truffle Hybrids Combat PMS Symptoms
Trend Themes
1. Healthy Snack Alternatives - PMS Bites provide a healthier option for women experiencing pre-menstrual symptoms, tapping into the trend of consumers seeking nutritious alternatives to traditional snacks.
2. Feminine-focused Products - PMS Bites specifically target women and cater to their unique needs, showing the growing trend of businesses developing products designed specifically for female consumers.
3. Crowdfunding Success - The successful Kickstarter campaign for PMS Bites demonstrates the trend of entrepreneurs utilizing crowdfunding platforms to bring innovative products to market.
Industry Implications
1. Food and Beverage - PMS Bites align with the growing demand for healthier snack options, offering a unique product within the food and beverage industry.
2. Wellness and Nutrition - The focus on using vegan, raw, gluten-free, and all-natural ingredients in PMS Bites caters to the wellness and nutrition industry that values clean and conscious consumption.
3. Female-targeted Products - PMS Bites fall within the industry of female-targeted products, catering to women's specific needs during pre-menstrual syndrome and offering an alternative to traditional snacks.