The Plump Right Back Primer + Serum by NYX Cosmetics is the brand's very first electrolyte-infused primer serum and it is supercharged with five electrolytes and vitamins, including magnesium and potassium. The primer serum is beneficial for extending makeup wear and providing an instant plumping effect, all the while supporting skin so that it looks and feels moisturized, fresh, replenished, energized and non-oily.
The vegan-friendly formula also taps into the power of potent skincare ingredients like hyaluronic acid for hydration, Vitamin E and Pro-Vitamin B5. The lightweight and fast-absorbing product can be paired with the brand's Plump Right Back Setting Spray for an electrolyte-infused combo.
Beauty brands are infusing electrolytes into their products to align their products with deep hydration, since they are associated with beverages that replenish the body from the inside out.
Electrolyte-Infused Primers
The Plump Right Back Primer + Serum Contains Magnesium & Potassium
Trend Themes
1. Electrolyte-infused Beauty Products - With the success of electrolyte-infused primers, expect to see more beauty products with electrolytes for deep hydration and replenishment.
2. Vegan-friendly Skincare and Makeup - The popularity of vegan-friendly electrolyte-infused products will drive more beauty brands towards creating vegan-friendly skincare and makeup products.
3. Multi-benefit Beauty Products - Beauty brands are developing multi-benefit products that offer both cosmetic and skincare benefits, creating an opportunity for further innovation in this area.
Industry Implications
1. Beauty and Cosmetics - Beauty and cosmetics companies are incorporating electrolytes and other skincare ingredients into their products to enhance their effectiveness.
2. Wellness and Hydration - As electrolytes are associated with hydration and wellness, expect to see more electrolyte-infused products in industries that focus on health and wellness.
3. Vegan and Cruelty-free - The electrolyte-infused primer and serum being vegan-friendly presents opportunities for the vegan and cruelty-free market, which is growing in demand.