Sometimes, to capture the imaginations of viewers, all you need are powerful images, as demonstrated by this 'Plumae' video. Made for fashion company Nana Firenze, 'Plumae' features a flawless model slowly being consumed by peacock feathers. The feathers themselves start off only covering the model’s private parts, but by the end of the video, she looks like an avian humanoid hybrid. The visuals are surreal, provocative and borderline disturbing.
Amplifying the bizarre imagery of 'Plumae' are the wind chimes that open the video and the haunting background music, which sounds like a record being played in reverse overlaid with eerie humming from a female vocalist. The model's reaction to her condition, that of fear and then of pleasure, is somewhat unnerving to watch.
Though the footage doesn’t feature much of the clothing line’s offerings, it’s hard to argue against the memorability of this film.
Feather-Engulfed Fashion Films
'Plumae' Features a Model Being Consumed by Avian Attributes
Trend Themes
1. Powerful Imagery in Fashion Films - The use of captivating and surreal visuals in fashion films can leave a lasting impact on viewers.
2. Transformation of Models in Fashion Films - Exploring the concept of transformation and evolution of models in fashion films can create a sense of intrigue and fascination.
3. Provocative and Disturbing Elements in Fashion Films - Incorporating provocative and borderline disturbing elements in fashion films can generate intrigue and spark conversations.
Industry Implications
1. Fashion and Apparel - Fashion brands can leverage powerful imagery and transformations in their films to create a unique brand identity and engage audiences.
2. Film and Entertainment - The use of surreal visuals and provocative elements in fashion films can capture the attention of viewers and provide new avenues for storytelling in the film industry.
3. Marketing and Advertising - Incorporating innovative and disruptive techniques such as powerful imagery and disturbing elements in fashion films can help brands leave a lasting impact on consumers and stand out in the competitive marketing landscape.