Based on the success of its Plum Plump Hyaluronic Cream, fruit-forward skincare brand Glow Recipe is introducing an all-new product, the Plum Plump Gloss Balm. This everyday lip treatment applies the hero ingredients from the customer-favorite cream to the lips, namely hydrating plum extracts and hyaluronic acid. Glow Recipe co-founder and co-CEO Sarah Lee told TZR, "we knew that a lip treatment with the same ingredient story would be an amazing addition to not only treat parched lips, but to provide a top coat, gloss-like finish as well."
This plumping lip treatment offers all the benefits of a moisturizing cream—without being too heavy—plus the high shine of a gloss. This animal-free formula features a plant-derived alternative to lanolin, which acts as an emollient in the vegan balm.
Fruit-Infused Plumping Lip Balms
Glow Recipe's Plum Plump Gloss Balm Has Hydrating Plum Extracts
Trend Themes
1. Fruit-infused Lip Balms - Opportunity for other skincare companies to expand their product line with fruit-based lip treatments.
2. Hyaluronic Acid in Everyday Products - Disruptive innovation opportunity for cosmetic companies to add hyaluronic acid to everyday products such as lip balms and moisturizers.
3. Vegan Skincare Products - Opportunity for the cosmetic industry to cater to the growing demand for vegan skincare products.
Industry Implications
1. Cosmetics - Cosmetic companies can explore the benefits of incorporating fruit extracts and hyaluronic acid into their products for better skincare results.
2. Vegan Beauty Products - The vegan beauty industry can expand its selection of lip balms and treatments with plant-derived alternatives to traditional ingredients.
3. Natural Skincare Products - Natural skincare brands can develop more lip balms with fruit extracts that provide hydration and plumping effects.