Pley Beauty is a celebrity-branded makeup and beauty company. Actress and social influencer Peyton List debuted the company for 2022. Peyton List took inspiration from the Netflix original Cobra Kai TV series. She is also an actress on the show.
The brand focuses on sustainability and features high-impact formulas for its products. Pley Beauty is a Certified Plastic Neutral brand. The company partnered with rePurpose Global, a company that removes an equivalent amount of waste from nature for every piece of plastic sold. Additionally, most of the products in the lineup are packaged in recycled materials. The full line of color cosmetics ranges from eyeshadow palettes and eyeliners, to lip tints and blushes. The range also includes face gems in various bright and playful shades.
Sustainable Indie Makeup Brands
Cobra Kai Actress Peyton List Launched Pley Beauty's New Line
Trend Themes
1. Sustainable Beauty Brands - Opportunity to create eco-friendly and sustainable beauty brands in response to growing consumer demand.
2. Celebrity-branded Makeup Products - Celebrities partnering with beauty companies to launch their own makeup or beauty products.
3. Plastic Neutral Brands - Brands partnering with companies to remove an equivalent amount of waste from nature for every piece of plastic sold.
Industry Implications
1. Beauty Industry - Opportunity for beauty companies to pivot towards eco-friendly and sustainable products
2. Entertainment Industry - Opportunity for actors and influencers to launch their own makeup or beauty lines with the growing demand for celebrity-branded products.
3. Environmental Services Industry - Opportunity for companies to partner with brands to remove an equivalent amount of waste from nature for every piece of plastic sold and improve their environmental impact.