The newest lingerie lookbook from Playful Promises features a face that will be familiar to fans of RuPaul's Drag Race. Season seven winner Violet Chachki is at the center of the photos of the vintage-inspired Bettie Page by Playful Promises garments, making her one of the first drag queens to ever star in a lingerie campaign. At the same time, the brand is setting itself apart with its stance on inclusivity. For Chachki, Bettie Page was an icon that played a huge part in shaping the drag character that she is today.
Several other drag queens who appeared on RuPaul's Drag Race are now being featured in brand campaigns; muun's 'None Fits All' mattress ad stars Jinkx Monsoon and Milk was recently selected as the face of Madonna's MDNA SKIN.
Drag Queen Lingerie Campaigns
Playful Promises' Lingerie Lookbook Stars Violet Chachki
Trend Themes
1. Inclusive Brand Campaigns - Opportunity for brands to feature diverse and inclusive individuals, such as drag queens, in their marketing campaigns.
2. Drag Queens in Fashion - Emerging trend of drag queens becoming prominent figures in the fashion industry, representing unique and non-traditional beauty standards.
3. LGBTQ Representation in Advertising - Growing demand for authentic LGBTQ representation in advertising, creating opportunities for brands to connect with diverse consumer segments.
Industry Implications
1. Fashion - Fashion industry can leverage drag queens as ambassadors and models to challenge traditional beauty norms and reach new audiences.
2. Beauty - Beauty industry has an opportunity to collaborate with drag queens to promote inclusivity and diversity in their product campaigns.
3. Advertising - Advertising industry can tap into the power of drag queens as influential figures to create impactful and authentic campaigns.