In response to COVID-19, Toys"R"Us Canada is announcing a Stay-at-Home Play initiative, along with Stay-At-Home Play Packs to keep families entertained. The online-exclusive curated play packs are designed to keep young ones busy while school is out by offering a mix of art, sensory, building and gaming experiences.
While the "R" Little Hands Play Pack is full of stimulating activities for kids between the ages of one to four, the "R" Big Imaginations Play Pack includes crafts and toys for bigger kids. These curated toy sets help to take some of the stress out of uncertain times, especially as many parents are temporarily working from home and need to mind their children during the day.
At-Home Play Packs
Toyr"R"Us Canada Created Entertaining 'R' Stay-at-Home Play Packs
Trend Themes
1. Stay-at-home Play Packs - Disruptive innovation opportunity: Creating curated play packs that provide a variety of engaging activities for children while they are at home.
2. At-home Entertainment - Disruptive innovation opportunity: Developing online-exclusive entertainment options that keep families entertained while staying at home.
3. Remote Work Parenting Solutions - Disruptive innovation opportunity: Designing products or services that help parents balance working from home and taking care of their children.
Industry Implications
1. Toy Retail - Disruptive innovation opportunity: Incorporating curated play packs as a new offering in the toy retail industry to cater to the needs of families staying at home.
2. Online Entertainment - Disruptive innovation opportunity: Expanding online-exclusive entertainment options to provide engaging experiences for families spending more time at home.
3. Remote Work Solutions - Disruptive innovation opportunity: Developing products or services that facilitate and enhance remote work for parents who need to balance their work and childcare responsibilities.