extremely popular since its debut in the mid 1900s, and this new iteration builds on the nostalgia of the children’s modeling compound and reinvents it with scents that adults can enjoy. The adult Play-Doh comes in ‘Overpriced Latte,’ ‘Spa Day,’ ‘Mom Jeans,’ ‘Lord of the Lawn,’ ‘Grill King,’ and ‘Dad Sneakers.’
By capitalizing on the popularity of the kids’ toy, Play-Doh’s adult-focused products are sure to evoke a sense of nostalgia within consumers. Consumers can incorporate Play-Doh into their holiday stocking stuffers, send them as gag gifts, or use them in white elephant gift exchanges. Adults can also use Play-Doh as a fidget toy to keep them busy during professional meetings.
The nostalgia-ridden Play-Doh ‘Grown Up Scents’ is available on Amazon and Walmart.
Adult-Focused Modeling Dough
Hasbro Revamps its Classic Scented Play-Doh for the Kidult Market
Trend Themes
1. Kidult-focused Scents - Creating scented products targeting adults can be a successful way to capitalize on nostalgia.
2. Nostalgic Toys for Adults - Reinventing classic children's toys to target adults can evoke feelings of familiarity and pleasure.
3. Adult Fidget Toys - Offering fidget toys for adults can provide a way for them to focus during work and be a source of stress relief.
Industry Implications
1. Toy Industry - Reinventing classic toys targeting adult consumers can expand the toy industry's market.
2. Gift Industry - Creating unique gag gifts for adults can provide opportunities for the gift industry.
3. Office Supply Industry - Offering fidget toys for adults to use at work can create opportunities within the office supply industry.