Mezcla offers a free trial of its plant-based protein bars. As a brand, the business seeks to "celebrate the world's diversity through food and art" and this is well exhibited through the choices of flavor for the product. The plant-based protein bars are available in Peruvian Cocoa Peanut Butter, Japanese Matcha Vanilla, and Mexican Chipotle Hot Chocolate—each contains 10 grams of plant protein. Mezcla sources the core ingredient of each flavor from its bespoke country to ensure authenticity and taste and support sustainable farming practices. The packaging of the bars is designed by a local artist. The QR code allows for consumers to "access new art that changes quickly."
In addition to being fully vegan, the recipe of the plant-based protein bars is also non-GMO, as well as free from gluten and soy.
Free Protein Bar Trials
Mezcla Boasts Three Delicious Flavors of Its Plant-Based Protein Bars
Trend Themes
1. Plant-based Protein Bars - The growing demand for plant-based alternatives in the food industry presents opportunities for innovation and market entry.
2. Authentic Flavor Sourcing - The trend of highlighting specific flavor profiles and ingredients from a region can differentiate a brand and tap into consumer interest in cultural diversity.
3. QR Code Design Integration - Integrating QR codes and AR technology in packaging design can deepen consumer engagement and offer unique experiences.
Industry Implications
1. Health Food Industry - Brands that innovate in plant-based protein bars to meet dietary and ethical consumer demand have opportunities to impact the health food industry.
2. Global Food Industry - The trend of highlighting specific flavors and ingredients from various countries can impact the global food industry and create market entry opportunities for diverse brands.
3. Packaging Design Industry - Incorporating tech features such as QR codes for engagement and promotions can disrupt the traditional packaging design industry.