The plant-based frozen food section in UK superstores just got updated with some more options as popular Danish brand Naturli' expands its business due to "an explosion of consumer inquiries on social media." Food co-operative SUMA "procured the new series of plant-based foods for their retail partners which constitute a large number of independent food shops in the UK."
New plant-based frozen foods include guilt-free takes on traditional favorites—from soy-based schnitzels and sausages to plant-based pizzas and veggie balls. The products are gluten-free, rich in protein, and low in their carbon dioxide emissions.
The growing demand for plant-based frozen foods hints both at convenience, as well as a consumer desire to be more socially responsible and healthier. Unlike many other brands, Naturli' connects in close dialogue with consumers on social media and tailors its products with reference to their followers' knowledge and requests.
Plant-Based Frozen Food Lines
Naturli' Introduces Its Range of Vegan Products to the UK Market
Trend Themes
1. Plant-based Frozen Foods - The demand for plant-based frozen foods is growing due to consumers' desire to be more socially responsible and healthier.
2. Social Media Engagement - Naturli' tailors its products according to the knowledge and requests of its social media followers, highlighting the potential of social media engagement.
3. Gluten-free Products - The gluten-free feature of Naturli' products is in response to the growing demand for gluten-free foods.
Industry Implications
1. Frozen Food Industry - The frozen food industry can explore innovating more plant-based options to cater to the growing demand.
2. Food Retail Industry - Food retailers can consider including more plant-based and gluten-free products in their inventory to meet the growing demand.
3. Social Media Industry - There is potential for social media platforms to expand their engagement with brands and consumers to tailor products and services better.