The Ambrosia Plant-Based Custard is the UK-based brand's latest addition to its ambient product range that's perfect for vegetarian and vegan consumers to incorporate into their diet.
The canned custard is characterized by its inherently creamy formulation yet is free from dairy while also being non-HFSS and free from artificial preservatives, flavors and colors. Fortified with calcium, the custard is suitable for enjoyment hot or cold to accommodate different preferences and is arriving now at select Morrisons locations in a 390-gram can with additional retailers receiving stock starting next month.
Marketing Director for Desserts at Premier Foods Daniel Jalalpour spoke on the Ambrosia Plant-Based Custard saying, "We know that people’s diets are changing and it is our job to offer alternatives to suit all tastes and requirements. Expanding our Ambrosia range with this new plant-based custard will enable households to still enjoy the nation’s favourite ambient custard, whether they are looking to cut down on dairy or follow a plant-based diet."
Vegan-Friendly Canned Custards
Ambrosia Plant-Based Custard Can Be Enjoyed Hot or Cold
Trend Themes
1. Plant-based Desserts - Vegan-friendly custards like Ambrosia's create avenues for expanding plant-based dessert offerings that cater to changing dietary preferences.
2. Calcium-fortified Vegan Products - Health-conscious consumers are likely to gravitate towards calcium-fortified non-dairy products, merging nutrition with plant-based innovation.
3. Ambient Vegan Food - Shelf-stable, ambient vegan foods offer an extended shelf life without compromising on taste, targeting both sustainability and convenience.
Industry Implications
1. Plant-based Food Industry - The rise of vegan-friendly canned custards signifies growth and diversification opportunities within the plant-based food industry.
2. Health and Wellness Industry - Calcium-fortified, non-HFSS vegan products align with the health and wellness industry's focus on delivering nutritious and health-conscious alternatives.
3. Retail and Grocery Industry - Bringing vegan-friendly ambient custard to mainstream retail chains highlights how grocery stores can adapt to the increasing demand for plant-based foods.