Chipotle is kicking 2022 off in a big way by launching its new Plant-Based Chorizo nationwide.
Chipotle originally launched Plant-Based Chorizo last summer at select locations in Denver and Indianapolis. After a successful test run, the vegan-friendly protein will now be available across the U.S..
The new Plant-Based Chorizo is made from a combination of chipotle peppers, ripe tomato paste, crushed garlic, Spanish smoked paprika, and extra virgin olive oil, all paired with natural pea protein. This faux sausage is certified vegan, made without artificial flavors, colors, preservatives, grains, gluten, or soy, and packs a whopping 16 grams of protein into each four-ounce serving.
To celebrate the launch of the new plant-based protein, Chipotle has added three new Lifestyle Bowls powered by the Plant-Based Chorizo.
Plant-Based Chorizo Proteins
Chipotle Has Officially Launched Plant-Based Chorizo Nationwide
Trend Themes
1. Plant-based Proteins - The growing demand for plant-based options increases opportunities for businesses to innovate and create new protein sources.
2. Vegan-friendly Foods - The rise of veganism among consumers creates a market for businesses to develop plant-based alternatives to traditional meat products.
3. Customizable Food Offerings - The introduction of new plant-based proteins allows businesses to offer more customizable options for consumers with specific dietary needs.
Industry Implications
1. Fast Food - The fast food industry has the opportunity to incorporate vegan-friendly options into their menus, appealing to younger consumers and those who follow meatless diets.
2. Food Manufacturing - The development of new plant-based proteins creates opportunities for food manufacturers to produce and distribute alternative protein sources to both retail and restaurant industries.
3. Grocery Retail - Grocery retailers have the opportunity to expand their plant-based offering by carrying trending products, like the plant-based chorizo, to meet the growing demand for vegan-friendly options.