While the sales of plant-based meat are spiking in North America, a Thailand-based startup called Let's Plant Meat is introducing its own plant-based burger patty to supermarkets. The animal-free patty was created in response to the fact that Chiang Mai is recognized as having some of the poorest air quality in the world during the annual crop burning season—which sees farmers burning crop residue to prepare for the next planting. As many farmers grow corn to feed livestock, Let's Plant Meat sees that "as long as we continue to consume meat, the air we breathe will continue to be polluted."
As plant-based burgers that are imported to Thailand are costly, Let's Plant Meat created its own alternative to appeal to Thai consumers in terms of both taste and price.
Thai Plant-Based Patties
Let's Plant Meat is Introducing Plant-Based Burger Patties to Thailand
Trend Themes
1. Spiking Sales of Plant-based Meat - Opportunity for innovative plant-based food startups to tap into the growing demand for meat alternatives.
2. Poor Air Quality in Chiang Mai - Potential for air purification and pollution reduction technologies to address the environmental impact of crop burning.
3. Cost-effective Local Alternatives - Room for local entrepreneurs to develop affordable plant-based meat products as a sustainable and accessible option for consumers.
Industry Implications
1. Plant-based Food - Plant-based food companies can expand their market reach by offering affordable alternatives to imported products in countries like Thailand.
2. Environmental Technology - Innovative solutions can be developed to address the air pollution caused by crop burning, creating a healthier environment for residents.
3. Sustainable Agriculture - Farmers can explore growing alternative crops for plant-based meat production, reducing the reliance on polluting livestock farming practices.