Chillhouse, a modern wellness center based in New York City, recently joined forces with plant-based milk company Elmhurst Milked to launch a unique vegan milk pedicure dubbed 'Plant-Based and Chill.' Guests will have access to three specialty lattes in addition to two Elmhurst-inspired manicure and pedicure services: 'Oat My Gosh' and 'What the Hemp' that features the use of oat milk or hemp milk in place of a traditional foot bath.
"As we enter the New Year and continue to see more interest in the plant-based revolution, we want to find places to connect and engage with our customers directly," Peter Truby, chief marketing officer at Elmhurst Milked, said. "Chillhouse’s commitment to wellness, self-care, and sustainability made them the perfect fit and we’re thrilled to team up to bring their guests an experience that we’re confident they will love."
Vegan Milk Pedicures
Wellness Center Chillhouse Now Offers the 'Plant-Based and Chill' Treatment
Trend Themes
1. Vegan Milk Pedicures - Opportunity for wellness centers to offer unique vegan milk pedicure treatments as a plant-based beauty trend.
2. Plant-based Revolution - Growing interest in plant-based products presents opportunities for companies to collaborate and create innovative experiences for customers.
3. Sustainable Self-care - Wellness centers can leverage the rising demand for sustainable self-care practices by incorporating eco-friendly alternatives like vegan milk in their services.
Industry Implications
1. Wellness Centers - Wellness centers can capitalize on the vegan milk pedicure trend to attract customers seeking unique and environmentally-friendly spa experiences.
2. Plant-based Food and Beverage - Collaborations between plant-based milk companies and wellness centers open new opportunities for the plant-based food and beverage industry to expand its reach.
3. Sustainable Beauty - The use of vegan milk in beauty treatments creates potential for disruptive innovation in the sustainable beauty industry, offering eco-conscious alternatives to traditional products.