Mellody is a first-of-its-kind plant-based honey product that's pollinator-friendly, vegan, gluten-free and its said to rival the performance of honey from bees. This product was created in response to the commercial production of honey ruining the biodiversity of the planet and eradicating native bee populations, and Mellody is on a mission to "help restore ecological harmony."
This bee-free commercial honey product was newly unveiled at Natural Products Expo West, showing off the taste and texture of ingredients like fructose, glucose, and plant extracts like sumac, fava d’anta, Indian trumpet flower, green coffee bean, chamomile, and seaberry, to name a few.
Already, this plant-based honey is available at Baia in San Francisco, Little Choc Apothecary in New York City, and Motel Fried Chicken in Philadelphia.
Plant-Based Honey Alternatives
Mellody Was Created to "Help Restore Ecological Harmony"
Trend Themes
1. Plant-based Honey Products - Mellody's success suggests that there is a growing demand for plant-based honey alternatives, as environmental and health concerns continue to be top of mind for consumers.
2. Pollinator-friendly Products - Mellody's focus on supporting biodiversity and native bee populations highlights the potential for pollinator-friendly product innovation.
3. Vegan and Gluten-free Food Alternatives - The popularity of Mellody's vegan and gluten-free honey alternative suggests that there is a market for similar products that cater to consumers with dietary restrictions.
Industry Implications
1. Food and Beverage - The food and beverage industry could take advantage of Mellody's success by considering the development of more plant-based and pollinator-friendly products, as well as catering to vegan and gluten-free demographics.
2. Sustainability - The sustainability industry could be disrupted by the introduction of Mellody's plant-based honey alternative as it demonstrates a commitment to environmental conservation and biodiversity support.
3. Agriculture - Mellody's focus on reducing the environmental impact of honey production presents an opportunity for innovation in sustainable farming practices.